Engage fans.
A prediction gives Thursday a job. A companion gives Tuesday a conversation. Rewards give the next visit a reason. The habit leads back to your club, not just another platform.
Fill the six quiet days.
Predictfully games, an AI club companion, rewards and local good, on your site and under your badge.
Book a live demoExplore Predictfully
20 minutes. A live walkthrough and an engagement gap discussion for your club.
- No club licence fee*
- Your site and badge
- Your fan relationship
- Free-to-play core
- Run with our team
*Under the proposed revenue-share offer. Scope and terms agreed before launch.
A match is
not a week.
The build-up. Kick-off. The final whistle. Your fans still have six days to fill.
They are debating in group chats, checking fantasy teams and watching clips. The conversation carries on. Too often, your own site is not part of it.
Your fan week
Illustrative programme, not measured attention or a fixed launch schedule.
13.1 million FPL players ahead of the final day of 2025/26.
46% of UK Gen Z respondents check their phone during breaks in play.
94% of top-five English men's division clubs were loss-making before tax in 2025/26.
Sources and scope:
FPL: Premier League, May 2026Phone use: Snapchat / OnePoll, 1,000 UK Gen Z, June 2026Club losses: IFR draft State of the Game, October 2026And when there is no match?
International breaks
Movement missionsThe summer
Shop for GoodPre-season
Stories and rewards
Movement missionsThe summer
Shop for GoodPre-season
Stories and rewards
Make returns
count.
Activate sponsors.
Put a sponsor behind a challenge, reward or mission. Agree what to measure before launch: entries, consented opt-ins and redemptions, not just impressions.
Grow revenue.
Connect optional fan extras, sponsor-funded activity and local rewards to a shared commercial model. Fans choose what to spend. The club sees the agreed reporting.
Cleo builds and runs the programme. Your team approves the club identity, campaigns and companion knowledge. Scope and launch timing are agreed together.
Four ways
to return.
Predictfully
Their game.
Your home.
Free-to-play predictions, points and streaks, brought into your club's world. Fans make their picks, compare results and come back for the next fixture.
The club version is designed around your colours and website. Sponsor-backed challenges and optional extras are part of the commercial discussion, not a charge just to join in.
See the product, then talk through the configuration for your club.
Book a live demoYour clubPredictions
Saturday. Your call.
Your clubvThe visitors
2:1
Illustrative score prediction
Your next predictionPointsStreaksFriends
Illustrative club layout.
Not a screenshot of a deployed club product.
See it in motion.
The intro, demo and club-facing deck will appear here after the supplied media is checked.
AI Club Companion
A Tuesday night
conversation.
A clearly labelled AI companion, working from club-approved information and a voice you choose. Think history questions, fixture information and supporter help between matches.
Agree the knowledge sources, human handover and content controls in the demo. Not a promise that AI knows every story or never gets an answer wrong.
Illustrative conversation
A matchday question at 11pm?
Club-approved information.
A clear AI label.
A way to reach a person.
The answer starts with your knowledge, not a guess.
At the ground.
On the high street.
The club shopA club reward
Your sponsorA partner offer
Near the groundA local reward
Illustrative rewards, not live offers.Club loyalty
The club and
the high street.
Recognise the things fans already do: attend, play, shop and move. Bring club, sponsor and local-business rewards into one club-branded programme.
A sponsor offer. A club-shop reward. A visit to the chippy near the ground. Agree partners, earning rules and redemption reporting with your commercial team.
Shop and Move for Good
A reason beyond
the result.
Connect a shirt purchase or a movement mission to a defined contribution for your foundation or local cause. Tell fans what action counts, who funds it and how it is reported.
Shopping can support a meal campaign. Walking, running and cycling can support a sponsor-funded mission. Build the cause into participation, rather than adding a donation request at the end.
Fan actionDefined fundingReported contribution
Here is
the catch.
We share in what the programme generates. Under the proposed club offer there is no licence fee or build charge. The club and Cleo share agreed revenue from the activities switched on.
Fans can play the core prediction game free. Optional extras are a separate choice. Sponsors can fund challenges and rewards. Cause contributions have a clear funding mechanism.
Your club-specific terms belong on one page at the demo. Scope, operating costs, exit terms and responsibilities must be agreed before launch.
Book a live demo
What stays clear.
- No stake on a result in the proposed free-to-play core.
- Your badge comes first.
- Paid extras are explained, not hidden.
- Data access, permissions and exports agreed in writing.
Start with
your club.
Draft planning assumptions from the supplied brief, not results, forecasts or guarantees. Your audience and programme will be different.
Definitions matter. A registration, verified record and monthly player are different measures. Meal volumes depend on agreed funding and fulfilment. Your club-specific figures belong in the demo, with their assumptions visible.
Shirts into
local good.
2,000 meals' worth
of fresh produce.
Cleo reports that MK Dons' Buy a Shirt, Feed a Child activation funded fresh fruit and vegetables for the Milton Keynes community.
A previous shirt-linked cause activation, not a result from the proposed four-pillar programme. Source: Cleo Sport and the July 2026 delivery case study.
Read the delivery case studyStraight
answers.
Who owns the data?
The programme is built around your supporter relationship. Access, consent, hosting, exports and controller/processor responsibilities must be set out in the agreement before launch.
Will fans see a cash grab?
Keep the core game free and make extras genuinely optional. Tell fans plainly where money goes and which contributions a sponsor funds.
Is this gambling?
The proposed core uses free-entry predictions and points, not a stake on a result. Prize rules and any paid extras need review against the final mechanics before a club launches.
Are these fan tokens?
This club proposition is about points, rewards and participation, not tradable fan tokens or an investment. Fan-facing experiences and any collectible terms should be clear before launch.
How much team time?
Your team approves identity, campaigns and knowledge sources. Cleo runs the agreed programme. We scope the work together rather than promise an untested hour a week.
What about our sponsors?
Start with the sponsors you already have. Agree categories, approvals and inventory with your commercial team before adding local reward partners.
What if it is not for us?
Agree review points, notice periods, data exports and switch-off in writing. A no-licence-fee offer is not a substitute for clear exit terms.
How soon can we launch?
Scope comes first: site integration, identity, rewards, content and approvals. We agree a realistic launch plan around your fixture calendar during the demo.
See your
club in it.
20 minutes to understand the programme, not a sales sequence.
- Predictfully and the club-branding options.
- The companion, loyalty, Shop and Move for Good.
- Your public fan touchpoints and attention gap.
- Club-specific assumptions to take to the board.